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Dragon’s Den star’s vitamins business bought by US firm Bain
['Henry Saker-Clark', 'Press Association Deputy Business Editor']
Irish News
Vitabiotics, the vitamin giant run by former Dragon’s Den star Tej Lalvani, is to be snapped up by US investment giant Bain Capital.
The companies did not disclose the value of the deal for the UK’s largest vitamin maker, which makes brands including Perfectil and Wellman.
Vitabiotics makes products including Jointace and Pregnacare (Alamy Stock Photo)However, the Times reported that the move is worth around £900 million.
Bain Capital said it has sealed an agreement to take control of the Vitabiotics business, including UK operation and the wider VB group as well as operations in India and Africa.
The company, which counts Tess Daly and Davina McCall among its celebrity ambassadors, has been led by Tej Lalvani since 2015.