This device might compete directly with Apple’s upcoming AirPods Ultra, and analysts believe OpenAI could struggle in that matchup. What We Know About the DeviceA Bloomberg report referenced by CNET describes OpenAI’s new hardware as a portable smart speaker. 9to5Mac reports that OpenAI’s device overlaps with features Apple is reportedly incorporating into its AirPods Ultra, a new premium version of their wireless earbuds. If AirPods Ultra can deliver a capable, always-accessible AI assistant experience, OpenAI’s portable speaker might seem unnecessary to many users. If OpenAI’s device launches before AirPods Ultra and fulfills its promise as a companion, early adopters might find it genuinely useful.