Global snacking markets have continued a steady upward growth trend, with functional and interactive elements seen as key to driving consumer demand, according to latest sector studies, reports Neill Barston. Notably, as the report revealed, snacking has become a daily necessity for consumers worldwide. Options rich in protein have gone fully mainstream, while snacks high in fiber and those supporting gut health are gaining ground quickly. More consumers are replacing traditional meals with snacking, further fuelling category growth. “Consumers expect their snacks to do more, whether that means delivering protein, supporting a health goal, or simply providing a moment of joy.