Lakrids westfield retail operation, is now one of many across the UK.. Pic:A bold strategy has been unveiled by Danish confectionery brand Lakrids by Bülow, as makes a key segment move into the UK travel retail market, writes Neill Barston. As the business noted, the launch marks an important step in the firm’s UK expansion, adding travel retail to its growing network of own-brand stores, premium retail partners, wholesale customers and direct-to-consumer channels. The company has become known for combining Danish liquorice with premium chocolate and carefully curated flavour combinations. Fredrik Nilsson, CEO of Lakrids By Bülow, enthused: “Launching with Avolta in their UK World Duty Free stores marks an important milestone for LAKRIDS BY BÜLOW. We have built strong momentum in the UK across our own stores, retail partners, e-commerce and wholesale, and travel retail allows us to connect with consumers in a new and highly relevant environment.