The incident is less about one individual's dishonesty and more about the kind of media environment that increasingly rewards attention over truth. Social media has created an environment where visibility has become a form of social currency. Like other forms of addiction, the pursuit of online attention can gradually alter behaviour. Many social media users, including educated ones, do not understand how algorithms operate. Without such understanding, we will continue witnessing similar incidents—not because Nagas have suddenly become dishonest, but because many users have unknowingly become products of a media environment that rewards performance over integrity.