SRINAGAR: Chief Minister Omar Abdullah on Friday launched the curtain raiser for the first International Film Festival of Jammu and Kashmir (IFFJK), saying the initiative is aimed at reviving the region’s historic association with cinema and positioning Jammu and Kashmir as a preferred destination for film production. Omar said the festival is expected to strengthen the creative economy, provide opportunities to local artists and technicians and showcase Jammu and Kashmir to global audiences. He also expressed confidence that the International Film Festival of Jammu and Kashmir would become a permanent annual event and eventually earn international recognition. During the event, the Chief Minister unveiled the official merchandise for the film festival. The first International Film Festival of Jammu and Kashmir is scheduled to be held from September 7 to 10.