In fact, impersonation scams have surged by 148%, as reported in 2025 Trends in Identity Report. I examined the 26-page report more closely to understand the common types of impersonation scams and the reasons for their increase. In impersonation scams, cybercriminals use guilt, urgency, and fear to trap unsuspecting users. Needless to say, older adults are more vulnerable to impersonation scams due to limited tech awareness, isolation, and susceptibility to fear-based urgency. How to Protect YourselfHere are some tactics to stay safe from impersonation scams.