The "Kids Eat Free When the Red Sox Win" campaign promises a free kids meal with the purchase of an adult entree. ..."Red Sox 15-Game Win Streak Cost Boston Restaurant Chain Thousands," declared a headline Friday from Front Office Sports. Think of it this way: Would it make sense to say that a Red Sox losing streak would have "made" thousands for 99 Restaurants? Therefore, it can't be said that the win streak "cost" them money. Next time the Red Sox win, what restaurant do you think will pop to mind for cash-strapped parents?