Theater festival producers in Philadelphia have also begun using them, as they make it easy to offer a diverse array of programming to diverse audiences. Participating theaters provide a portion or, in some cases, all of their tickets at a PWYC rate. But many smaller, independent theater companies produce shows specifically around PTW and offer all of the tickets under the model. The challenges of PWYC At PTW, audiences can truly pay zero dollars to see a live performance with a participating theater. While PWYC tickets can create many advantages for audience members with otherwise low resources, the model can be difficult for theater companies who are already stretched thin.