The Mexican state of Nuevo León registered an economic impact of 570 million dollars after hosting four matches of the 2026 FIFA World Cup, consolidating Monterrey as a strategic destination for tourism and business. Nuevo León saw an increase in revenue during the 2026 FIFA World Cup. Photo: marketing4ecommerce.mxNuevo León, mexican state saw an economic impact of 10 billion pesos, equivalent to US$570 million after hosting four matches of the FIFA World Cup 2026 in its capital, Monterrey. Additionally, the Monterrey Fan Festival drew 2.5 million attendees, becoming the most popular in Mexico during the World Cup. At the meeting, Cantú noted that attracting the 2029 Club World Cup is now a new priority for the region.