(Courtesy image)Streaming hardware maker Roku has quietly raised the prices of its flagship hardware devices due to ongoing supply issues caused by the artificial intelligence craze, The Desk can confirm. This week, the company adjusted the manufacturer’s suggested retail price (MSRP) of its Roku sticks and set-top boxes, with some gadgets now priced 50 percent higher compared to their MSRP from last month. The lower-cost Roku Streaming Stick is also more expensive, now priced at $40, up from $30. Some retail partners, like Best Buy and Amazon, will maintain legacy prices on Roku sticks and pucks until supplies are replenished. According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Tizen OS excluded.