After years of steadily increasing interest in the city’s art scene and design industries, 2025’s busy calendar consolidated Guadalajara Art Week as a viable alternative tentpole in Mexico’s national art calendar, where February’s overloaded Mexico City Art Week has left many gallerists wondering how to distribute their efforts more manageably. “It’s very important to decentralise our programme and not concentrate only on Mexico City,” says Fátima González, the co-founder of Campeche gallery in Mexico City. For Art Week, Navarro staged a group show featuring works by artists including Rubén Ortiz Torres and the queer photographer Ana Quiñonez in a soon-to-be-revamped one-story building with peeling paint and blown-out window frames. Paintings by Rayana Rayo on view at Travesía Cuatro's Guadalajara space Credit: Agustín Arce. “It’s important for Guadalajara now to have its own week that is totally independent from Mexico City Art Week,” Schultz says, articulating a sentiment widely shared and echoed among organisers, artists, dealers and attendees across the city.