More recently, however, beauty innovators have been rethinking dual-sided products in novel ways, enabled by creative packaging and formulating. DIBS Beauty Double Standard Primer and Mascara DuoDIBS BeautyAs previously reported, DIBS Beauty's Double Standard Duo is a mascara product designed to provide length, volume and nourished lashes in one package. "We believe the timing was right for a first-of-its-kind combination of brown primer and black mascara," said DIBS Beauty co-founder and CEO Jeff Lee. As demonstrated by these innovations in mascara, skin cleansing and hair treatment, the future lies in sophisticated and complementary formulations and novel delivery systems. For product developers, the opportunity is clear: integrate advanced formulating and packaging technologies to create the next generation of multitasking beauty.