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Cracker Barrel dumps the design firm behind its disastrous logo change
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CBS58 News
Cracker Barrel via CNN NewsourceBy Jordan Valinsky, CNNNew York (CNN) — Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants.
In August, Cracker Barrel unveiled a new logo created by the San Francisco-based firm, which ditched the iconic man in overalls and the barrel for a streamlined design.
Visits to Cracker Barrel tumbled.
A few days later, Cracker Barrel backtracked and reverted back to its previous logo.
In their place, Cracker Barrel installed a more modern decor with a mostly white interior.