The problem with the AI content machineAI has handed every loan officer and real estate agent the exact same content machine. They study an enormous body of existing writing and, word by word, reach for the most probable next one, and the most probable word is almost always the most common. Ask an AI for a take on the market, and it hands you the middle of every take that came before it. AI content provides none of those trust markers, because there’s no one behind it to recognize. That’s authority, and it’s the one thing the borrower can’t generate for themselves from their chatbot.