Every licensed agent in the market has access to the same MLS, portals, signage and broadly the same marketing channels. According to the National Association of Realtors, roughly two-thirds of sellers hire an agent they were referred to or had previously worked with. For some sellers that is perfectly acceptable; for many it is not what they believe they are buying. Treat the top-producer question as your opening and you convert a seller’s doubt into a clear, trust-based reason to choose you. Through his POWER AGENT® Coaching Program, he helps real estate professionals build thriving businesses and lives at the Next Level®.