U.S. Bank and GENYOUth Team Up to Expand Access to Flag Football in Schools and CommunitiesU.S. Bank today announced a new $250,000 partnership with national nonprofit GENYOUth, in collaboration with the National Football League, to expand access to flag football for youth across the country, helping more students experience the confidence, teamwork and lifelong wellness benefits that come from participating in sports. Through the partnership, U.S. Bank is helping expand access to physical activity by supporting GENYOUth’s NFL FLAG-In-School program. We are helping more kids experience the power of teamwork, preparation and perseverance through flag football.” Flag football will make its debut as an official Olympic sport at the 2028 Los Angeles games. In partnership with GENYOUth, more than 17 million students have engaged in flag football through the program, thanks to the distribution of flag kits to over 40,000 school communities.