Once the Ukrainian drones had dropped their payloads on the Wildberries warehouse in Russia's Krasnodar, the ferocity of the fire and the wall of smoke was visible from space. The attacks have wiped out up to 15 per cent of the Wildberries' overall warehouse space. Some Telegram channels also reported strikes on Wildberries buildings in Tver, western Russia, and Simferopol in occupied Crimea. "Of the 53 million roubles' worth of goods I lost, around 20 million were bought on credit." Some, however, remain hopeful that a fresh reminder that the war has come to Russia's doorstep could begin to chip away at public indifference.