Maxwell House becomes Maxwell Apartment in a limited-time campaign that offers coffee lovers a year’s supply for less than $40. The 133-year-old coffee brand is being rebranded as Maxwell Apartment, a move aimed at connecting with modern consumers, Kraft Heinz said in a news release. Maxwell House said the playful rebrand celebrates smart choices and affordability, values that have defined the brand since its “Good to the Last Drop” legacy began more than a century ago. To mark the occasion, Maxwell Apartment is offering a 12-month “lease” of coffee through Amazon, the release says. “Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, head of coffee, North America at the Kraft Heinz Company, said in the release.