Thanks to its ability to act as a binder and provide key nutrients like iodine or nitrogen, plus its quick growth, seaweed is a secret sauce in many products. Yet for the International Biology and Macroalgae Center (IBMC), $12 billion is too small a number. The global consortium wants to turn seaweed into a $1 trillion annual business. He says growth can skyrocket if there is better information sharing between countries through IBMC. A tumble culture red dulse company in the United States, Oregon Seaweed works with IBMC.