“Shrimp farming is still in the early stages of its digital journey,” he says. “There’s a wave of digitisation hitting shrimp farming now,” he says. Shrimp farming is heading the same way,” he suggests. Looking beyond feed, Campbell also sees huge potential in tools that can estimate shrimp biomass – measuring how many shrimp are in a pond and how big they are is not easy in turbid shrimp ponds. Focus on the fundamentals Despite the hype around new tech, Campbell urges farmers to stay grounded and focused.