As regional tourism bodies across New Zealand look to smooth out seasonal fluctuations, accommodation leaders in Northland are pointing to a high-value, year-round driver: golf tourism. Troy Clarry, National Vice Chair of Hospitality New Zealand and owner of Kerikeri Park Lodge, believes regional golf itineraries represent one of the most underutilised assets for Northland’s shoulder-season economy. "Golfers aren’t fair-weather tourists,they play year-round, stay longer, and spend significantly across the regional ecosystem, from local vineyards and cafes to car rentals," says Clarry. "The challenge for Northland has never been the quality of our assets; it's about accessibility and packaging," Clarry adds. As tourism preference shifts toward self-catering luxury, tranquil settings, and active holidays, Kerikeri’s central location continues to position the town as the strategic launchpad for exploring the Far North.