Farming the ocean is – unsurprisingly – very different from farming on land. Yet while land-based agriculture has generations of tools to predict and manage conditions, seaweed farmers often work blind. MarinElixirs*, a US based startup with its initial focus on India is working along 100 km of the Coromandel coast near Mandapam, wants to tackle that problem. At its core is something new to seaweed farming: an ocean data intelligence platform meant to give cultivators the kind of guidance that soil data long ago brought to agriculture. “But from that, came a lot of learning.”MarinElixirs eventually bought and restructured a dormant Indian seaweed company, keeping only its licences and contacts.