On the opening day of the Global Shrimp Forum, BioMar, Innovafeed and Auchan have announced a significant industry commitment: the large-scale integration of insect protein into commercial shrimp feed in Ecuador. This milestone marks a turning point for both the insect and aquaculture industries, demonstrating that insect protein is a viable part of the solution in responsible and resilient shrimp farming. The finding gives insect meal a viable entry point into shrimp feeds at its current market value. Working together with Auchan and Innovafeed, we have established a viable commercial model for insect meal. It highlights the shared ambition of feed, retail and agritechnology players to promote a circular, low-impact protein model, reducing reliance on wild-caught fish and conventional crops, while supporting responsible shrimp farming.