This is a key motivation behind the establishment of BlueIQ,” said Per Håkon Stenhaug, managing director and majority owner of BlueIQ, in a press release. The Blue Economy has always been built on trade, adaptability, and knowledge-sharing across borders. Competitiveness in the Blue Economy depends on the interplay between sectors. Strategic collaborations with established players will, the founders believe, allow the firm to deliver integrated services. BlueIQ also places strong emphasis on people, arguing that knowledge transfer and competence-building are key to resilience in the Blue Economy.