For example, whenever Saving Country Music merely mentions Zach Bryan, 70% or more of the comments are very negative. Zach Bryan is the 2nd most popular artist in country music, and an indisputable Top 10 in all of music. There are old people connecting with Zach Bryan as well, and young folks who couldn’t care less for him. But it’s really the age divide that defines the Zach Bryan appeal binary. Zach Bryan is set to release his new album The Great American Bar Scene on July 4th.