However, effective AI adoption enables another category of enterprises to bring their traditional offerings to a whole new level and raises productivity with unprecedented efficiencies. In this scenario, the AI hardware enablers will be the hardest hit, having borne the burden of building costly AI infrastructure. Still, effective AI adoption is more than just slapping an AI label on your business. We check out some names that epitomise such effective adoption. Crucially, both customer-facing and back-end processes of OCBC are benefiting from AI adoption: