In a bid to rejuvenate marine life, petcare company Purina is proud to be working in partnership with marine conservation organisation, Oyster Heaven, which will deploy new oyster reefs off the North Norfolk coast. The reintroduction of oysters through building reefs is expected to significantly restore water clarity along the Norfolk Coast while also boosting biodiversity. Alongside the newly announced oyster reef deployment project in the UK, restoration efforts also supported by Purina are already taking place in France, the Netherlands, Norway and Portugal. The new Norfolk oyster restoration site marks a significant milestone in Purina’s collaboration with Oyster Heaven. Together with a site already underway in Veerse Meer, Netherlands, makes the collaboration set to become the largest oyster restoration initiative in Europe.