Finnish foodtech and land-based aquaculture company Finnforel has launched a new premium brand, LoHi, in the United Arab Emirates. The move brings the company’s sustainably farmed rainbow trout to consumers in the region, with products now available at selected LuLu Hypermarket stores in Dubai. The rainbow trout is produced at the company's land-based facility in Finland, where a recirculating aquaculture system (RAS) ensures production is free of parasite treatment, unnecessary antibiotics, or harm to the surrounding environment. Following the debut in LuLu Hypermarket, Finnforel plans to expand its retail partnerships to two additional major supermarket chains in the coming months. The company rears its rainbow trout for just one year to a 700g harvesting weight, which ensures optimal texture and flavour.