F3 is launching a new global competition, the F3 Fish Farm Challenge, which will reward fish farms that shift to marine animal–free feeds. A four-year contest that rewards farms embarking on new feed and farming innovations and those raising slower-growing finfish species. “By incentivising farms to innovate, the F3 Fish Farm Challenge reduces pressure on wild fish stocks while building a more resilient and sustainable farmed seafood system for the future. According to F3, many wild-capture fisheries are at or beyond sustainable limits, driving up feed costs and threatening production stability. The F3 Challenge fosters innovation to reduce reliance on wild-caught marine ingredients in aquafeed.