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Magnite to support launch of Business Insider streaming TV channel
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TheDesk.net
The free ad-supported streaming television channel will offer a continuous lineup of Business Insider journalism, documentaries and other video programming across third-party CTV platforms.
Business Insider did not identify the platforms that will initially carry the channel or provide a launch date.
Business Insider already has a substantial audience on YouTube, where its channels have a combined 38 million subscribers.
Ryan Dadd, General Manager of Video at Business Insider, said launching a FAST channel represents the next stage of the company’s streaming strategy.
SpringServe will support advertising sold directly by Business Insider as well as programmatic campaigns purchased through automated platforms.