First, ask ChatGPT not for just 10 or 20 ideas but 100. A Wharton School study [PDF] suggests that when you ask AI for that many ideas, they get more interesting the further down you go on the list. Here’s an example of stage one of the prompt:Give me 100 ideas for [topic]. The goal is 100 ideas where no two point at the same underlying concept—different in kind, not just in wording. One of the biggest hurdles, of course, is picking a clever name, so I fired up this two-stage prompt.