Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The Cracker Barrel logo is seen on a billboard outside of one of its restaurants. (Photo by Paul Weaver/SOPA Images/LightRocket via Getty Images)A March press release said Prophet was hired to redesign Cracker Barrel restaurants and lead a new brand marketing campaign. Later that day, Cracker Barrel reversed its plans. "We thank our guests for sharing your voices and love for Cracker Barrel.