The Brat album cover © charli_xcxFor many artists, the fear of following an album like that would be paralysing, but Charli is taking in her stride. If the aftermath of brat taught us anything, it’s that Chari refuses to let the weight of other people’s expectations hinder her. As such, for MFF, Charli follows an entirely different promotional playbook to the single-shade, lower-case gimmicks of brat. It’s no wonder that brat generated more than $22.5 million in media impact value, in its first month alone. As she makes clear throughout the album, Charli is an artist by nature.