Earlier this month, the massive communications company announced it reached a deal to purchase the remaining 25% stake of MLSE from Larry Tanenbaum's Kilmer Sports Inc. for $4.35 billion. During an analyst call on Wednesday, Rogers CFO Glenn Brandt confirmed the company's plan. Advertisement AdvertisementAdvertisement AdvertisementIn a release earlier this month, Rogers president and CEO Tony Staffieri called the MLSE deal "a defining moment" for the company. "Our full ownership of MLSE brings together Canada's premier communications company with Canada's premier sports and entertainment organization," Staffieri wrote. Edward Rogers, the company's executive chair, added: "Sports is a great unifier, it rallies us and brings us together in a truly unique way.