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Skims to Feature NikeSkims in New Standalone UK Flagship Store
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SGB Media Online
Nike apparel partner Skims has opened its first standalone UK flagship on London’s iconic Regent Street.
Designed by Rafael de Cárdenas Ltd., the company said “the space combines Skims’ signature retail design language with its most expansive product offering in the UK, creating the brand’s largest retail location in Europe.”
The space brings together Skims’ signature collections and seasonal launches across underwear, shapewear, loungewear, menswear, accessories, and NikeSkims, “presenting the brand’s most comprehensive assortment in the UK.”
Rafael de Cárdenas Ltd. adapted Skims’ “signature design language for a prominent corner site overlooking Regent Street.”
“Our flagship stores play an important role in how customers experience Skims beyond the product.