Investing.com -- Yelp Inc. (NYSE: YELP) shares surged 8% Thursday following an Axios report that the local search pioneer has struck a strategic content-licensing deal with OpenAI. The partnership embeds Yelp's massive database of reviews, ratings, photos, and business details directly into ChatGPT responses for local queries. Financial terms were not disclosed, but the contract is non-exclusive, leaving Yelp free to strike similar licensing deals across the AI landscape. For Yelp, the deal transforms ChatGPT from a potential threat into a massive new distribution engine—mirroring Reddit's high-visibility monetization deal with OpenAI. Related articlesYelp stock pops 8% as OpenAI licensing deal brings reviews to ChatGPTNebius validates first Vera Rubin NVL72 rack in Finland days after NVDA stakeVita Coco, Domo rallies, Mobileye falls premarket in earnings deluge