J.B. Hunt said this week that a new AI-powered freight platform developed through its partnership with startup builder UP.Labs is already being used across all of the company's business units, handling millions of freight loads before its public launch. The platform, called Overroute, was introduced Tuesday after about a year of development alongside J.B. Hunt. Rather than asking employees to learn a new system, Overroute works inside the transportation software carriers already use. According to J.B. Hunt, the technology is already operating at scale across one of North America's largest freight networks. “We operate one of the most complex freight networks in North America, and that gives us a unique opportunity to take emerging technology and apply it at real scale,” said Nick Hobbs, chief operating officer of J.B. Hunt.