The Meta Ray-Ban Display, starting at US$799 and available in stores from September 30, marks the company's most advanced consumer-ready wearable to date. CEO Mark Zuckerberg introduced the device on stage and called smart glasses the most natural gateway to what he described as "personal superintelligence." While the company has been a leader in smart glasses, it trails rivals like OpenAI and Alphabet's Google in deploying advanced AI models. An updated version of its earlier Ray-Ban smart glasses was also introduced. All three devices include Meta's AI assistant, cameras, livestreaming to Facebook and Instagram, and hands-free controls.