Mikie Sherrill has signed the Fair Price Protection Act, legislation designed to protect consumers from surveillance pricing, which tracks an individual’s location, income and browsing history to help determine a price for merchandise. The law covers goods, commodities, services or activities and other items sold to the public. Same item, higher priceSherrill said surveillance pricing weaponizes your data against you. “Surveillance pricing essentially gives Big Brother a look into your shopping cart. “Over the course of a year a family could spend $1,200 more for groceries, just because of an invisible algorithm.