With over a century of engagement with agriculture, 94% of ITC’s businesses are linked to agri-crops or plantations, generating substantial livelihoods. The ITC Next strategy is today transforming the Agri Business, while ushering in NextGeneration farming and rural empowerment. In a short span, ITCMAARS has onboarded over 2.6 million farmers across 11 States, with the ambition to benefit 10 million farmers by 2030. ITC’s Spices Business, for example, is today the country’s leading exporter of organic spices, supported by certified cultivation, backward integration and one of Asia’s largest spices processing facilities at Guntur. Fostering an effective science-to-farm ecosystem, ITC’s LSTC is leveraging advanced breeding technologies, molecular genetics and digital tools to develop higher-yielding, climate-resilient, hybrid and disease-resistant varieties across crops such as tobacco, wheat, potato, eucalyptus and subabul.