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10 Tips for Curating a Successful Gifting Suite in 2026
['Tracy Block', 'Senior Contributing Editor']
bizbash
From attracting high-profile editors to large-volume influencers, the new content-forward gifting suite is here to stay.
If you’re aiming to host a gifting suite in the near future, here are 10 tips to help your plans progress.
Colleen Johnson, president of Current Communications, has been curating gifting suites since 2022.
Marysol Patton, entrepreneur and Real Housewives of Miami star, has been curating gifting suites over the past 2.5 years.
Photo: William Toomaj VisualsTo Patton, the most successful gifting suites create lasting relationships on both ends.