AIDA Cruises tested digital guest check-in with all guests for the first time in a pilot project at the Steinwerder Cruise Center in Hamburg. According to a company statement, guests were able to embark independently for a cruise aboard the AIDAprima at one of the 20 digital check-in terminals on July 23, 2026. Digital check-in was found to speed up the embarkation process at the terminal, offering more flexibility in combination with the personal service available at a classic counter. The new service was developed in collaboration with Lufthansa Industry Solutions over a period of two years, adapting self-service check-in terminals from aviation for use in cruises. AIDA noted that it intends to use the findings from the pilot project to explore further use of this technology.