Sixty three chain brands now operate around 1,800 stores in Ireland and generate 30% of all consumer traffic. A new report put together by Meaningful Vision, Ireland Quick Service Market 2026: Chains, International Brands and New Entrants, helps operators look beyond national averages and understand where competition is becoming more intense. The report shows how chain scale, international brands and new openings are changing Ireland’s quick service market. International brands account for around one third of chains, but generate 60% of chain traffic. Their position is strongest in chicken, where they capture 92% of chain traffic, and in burger, where the figure stands at 72%.