Watsons, the owner of Superdrug and The Perfume Shop, has tapped colour experts Pantone to create the health and beauty retailer’s official brand colour celebrating its 185 year anniversary. Watsons Evergreen was created with the Pantone Colour Institute and is said to incorporate Watson’s heritage as well as capturing its vision for the future. A new campaign featuring Watsons Evergreen will roll out across 16 markets across Asia, Europe and the Middle East. “For 185 years, Watsons has helped customers feel healthier, happier and more confident in their daily lives,” said Jared DeGuzman, Customer Director of Watsons International. “Watsons Evergreen captures that role in a simple yet powerful way.