Sephora UK has opened its debut boutique store on Carnaby Street in London. The smaller-format store opened today (23 July) and was developed as a direct result of customer feedback. Although Sephora remains committed to rolling out large-format stores in key regional cities, the boutique claims to offer quicker visits, curated edits, and expert advice without the time commitment of a destination shop. Due to demand, the entry deadline for the Pure Beauty Awards has been extended until 24 July! A follow-up boutique is set to open at Old Spitalfields Market in London on 30 JulyThe opportunity to experiment with this new store style in the UK is one of the “beauties of being part of Sephora”, Sarah Boyd, Managing Director of Sephora UK, told Cosmetics Business at the store’s pre-launch event.