“My dad taught me that great marketing starts with listening,” said Matt Sonnhalter, President and Owner of Sonnhalter. “He respected the men and women who build, repair and maintain our world, and he built an agency that respected them too. Planned Leadership Transition Ensured Company ContinuityJohn Sonnhalter began transitioning leadership of the agency to his son in 2003 as part of a long-term succession plan. Matt Sonnhalter became president in 2008, and the ownership transition was completed in 2015, with John continuing to serve as a consultant, mentor and business development advisor. Throughout his career, Sonnhalter remained active in helping manufacturers strengthen their channel marketing strategies while continuing to advocate for contractor-focused communications.