The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations, as founder Jillian Gibbs continues her focus on advancing the company’s long-term vision-- APR, the independent global marketing production advisory that pioneered “production consulting” nearly 30 years ago, today announced the appointment of Patrick Lafferty as Chief Executive Officer. Lafferty brings more than 25 years of leadership experience across some of the world’s most respected marketing, media, and agency organizations. He has built his career helping marketing organizations turn shifting market dynamics into growth by connecting creativity, technology, and operations. “APR was built around helping clients navigate change and solve challenges they experience in marketing production,” said Gibbs. About APRAPR is a global marketing production advisory that partners with the world’s top brands to optimize marketing investments across the content supply chain.