While Italy's Serie A1 is widely regarded as the world's top women's volleyball league, its media exposure has not matched its competitive reputation. What we've done in Italy, together with the Women's Volleyball League, is align a national broadcaster, a global streaming platform and the athletes themselves around a single distribution model. "As Spike Media, with the support of Gameday and the Women's Volleyball League, our aim is to bring women's volleyball to an ever-wider audience. By involving traditional broadcasters, OTT platforms, as well as the league, clubs and players via their social media channels, we will offer the most accessible volleyball league ever. It works inside the league: Spike Media is a joint venture in which the Women's Volleyball League and Gameday manage the rights package, the distribution strategy and the audience data together.