Your Korean Skincare FAQs, Answered:Why is Korean skincare so popular? “Western skincare typically focuses on exfoliating to re-new our complexion, whereas Korean skincare is centred around adding essential nutrients back into the skin,” Julia explains. “ How is Korean skincare different to Western skincare? The latter is an online review platform that shows which best-selling Korean beauty products are trending in real time. Let’s clear one thing up: You don’t need every product on this list to build a Korean skincare routine.